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#17 Crown Royal

I'm not a follower of NASCAR but I know an awful lot of people are. We stopped by a Winn-Dixie the other day and in the lot on one of those promotional junkets was this #17 Crown Royale Ford. Apparently it belongs to a team whose driver is Matt Kenseth. I looked it over and it was pretty nice. The plastic rear side windows were full of holes with air tubes. The seat was designed specifically for Kenseth and, according to the host, they can't hold anyone else except the person for whom they are made. Lots of gadgets inside for a dash. Pretty cool car. Almost made me want to buy some Crown Royale.




OK, so what does the racing team get for this promotion.  If they take this car or another car like it all over to various tours, what does the team get?  A small fee from the host company?  Peanuts.  So it gets a few people looking it over? 
And how many cars does a NASCAR team have?  And is this car a race car at some point or is it just a model they tour?  And if that's the case, what is the point?  I'd really like to know.  Any NASCAR nuts out there who can inform me? 

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